Business people who give presentations regularly pretty much have to be well versed in PowerPoint. This software has been the “go to” program for a long time now. So long, in fact, that it’s pretty stale for most of us. It’s not that PowerPoint is a bad product, it’s just that if you want to put together a glitz and glamour kind of presentation, you’re not going to be able to do it with PowerPoint. PowerPoint’s capabilities were cutting edge a few years ago, but now most of us have the “been there, done that” feeling about it.
Today’s presentations are full of motion graphics that make them look more like movies than slide shows. The products offer far more features and allow presenters to use lots of special effects; again, much like movies. Rather than being slides to simply keep the presenter on point in his presentation, these graphics tell the story for the presenter, often in great detail. Presentations are now the star of the show, rather than being a tool used to help the audience and the presenter stay together. You could pull somebody in off the street and they could give a great presentation if you use the right tools to create it.
In case you’re unfamiliar, motion graphics combine photographs, video footage and animated graphics to create presentations. Because of the flexibility of motion graphics to use several different mediums as presentation material, you can create your presentations quickly, often with media already on hand. In other words, you can use simple things but your end result will have lots of wow factor.
Check out the many websites that can help you create your own presentations using your media as well as their downloadable motion graphics files. Or, if you’d prefer, there are plenty of companies out there who can create high powered presentations for you, using a combination of your media and theirs. Because the technology is so new, there are lots of freelancers out there who can take your old PowerPoint slides and turn them into a slick, smart presentation, filled with the latest motion graphics art.
If you’re a regular presenter, motion graphics have to be part of your repertoire. Anything less in today’s world, and you and your PowerPoint slides just look like a big old dinosaur.